Decorator’s Alley


Decorator’s Alley is an interior design company specializing in residential home and condominium design, and full-scale remodeling projects. With a passion for window treatments and custom soft treatments, the staff at Decorator’s Alley really enjoys assisting clients with wallpaper, fabric, flooring and furniture selection. Setting high standards of performance, Co-owner Shelley Stafford creates elegant and comfortable environments that reflect the lifestyle and dreams of her clients.

Shelley Stafford is a longtime business owner, a veteran of the Interior Design field and a charter member of the Interior Design Society’s Sarasota chapter! She began her career in Interior Design at a furniture store where she perfected the art of wallcoverings, window treatments and furniture selection. After a few years of practicing her craft, Shelley stepped out on her own and with her partner started Decorator’s Alley.

Decorator’s Alley offers comprehensive design service, with a satellite showroom within Kalins Furniture, to round out a full service, one stop shopping design store. Decorator’s Alley is well known in Sarasota for superior craftsmanship, and big projects including model merchandising and builder design centers. Shelley has over 20 years of experience working with builders to conduct Design Sessions with new home buyers. Shelley’s favorite thing about being a part of IDS is the great networking, friends and camaraderie she has made over the years!

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